The Basic Principles of Design are as follows:
*Balance
*Rythm
*Proportion
*Emphasis
*Unity
It is these principles that define the strength of a design.For a design to be strong,these principles should be applied well.All designs are based on arrangements of the elements of a work of art,using these principles
Arrangement of elements forms a composition
Elements of a composition
Line- mark or path where length is dominant
Form-mass of shapes
Textures-Detailing sufaces
Value-Degree of lightness or darkness of a certain colour
Colour-A pigment
Shape-Area bound by a line or colour
BALANCE
An artist should be able to create an illusion of balance.In visual balance,each area of the painting suggests a certain visual weight.
Light colours create a light effect while Dark ones are felt heavy
Warm colours like Yellow seem to expand and Cold colours like Blue seem to contract in size
Transparency feels lighter compared to Opacity
Types of Balances
Horizontal/Formal Balance : Uniformly symmetric.It gives a secure,solid feeling when viewed but causes appeal only when distributed improperly

Vertical/Informal Balance : Assymetric type of balance which provides more freedom for creativity
Radial Balance/Radiance : Instead of distributing components to two directions,this method is based on distribution of components from a central axis
Rythm
Rythm is the repetition of size,shapes,lines(continuos lines).It basically creates a feeling of movement to the picture.
The picture on the left shows a rythm in the pattern of the waves
Proportion

Unity
Unity in a composition is achieved when all of the design principles (balance, movement, emphasis, visual economy, contrast, proportion and space) have been correctly applied.Unity is the hallmark of a good design. It's the final result in a composition when all the design elementswork harmoniously together giving the viewer a satisfying sense of belonging and relationship. You know unity has been achieved when all aspects of the design complement one another rather than compete for attention. It serves to reinforce the relationship between the design elements and relates them to the key theme being expressed in a painting.
Isolation
Having plain sufficient background is also an important factor in making a work of art pleasing
*Balance
*Rythm
*Proportion
*Emphasis
*Unity
It is these principles that define the strength of a design.For a design to be strong,these principles should be applied well.All designs are based on arrangements of the elements of a work of art,using these principles
Arrangement of elements forms a composition
Elements of a composition
Line- mark or path where length is dominant
Form-mass of shapes
Textures-Detailing sufaces
Value-Degree of lightness or darkness of a certain colour
Colour-A pigment
Shape-Area bound by a line or colour
BALANCE
An artist should be able to create an illusion of balance.In visual balance,each area of the painting suggests a certain visual weight.
Light colours create a light effect while Dark ones are felt heavy
Warm colours like Yellow seem to expand and Cold colours like Blue seem to contract in size
Transparency feels lighter compared to Opacity
Types of Balances
Horizontal/Formal Balance : Uniformly symmetric.It gives a secure,solid feeling when viewed but causes appeal only when distributed improperly

Vertical/Informal Balance : Assymetric type of balance which provides more freedom for creativity
Radial Balance/Radiance : Instead of distributing components to two directions,this method is based on distribution of components from a central axis
Rythm

The picture on the left shows a rythm in the pattern of the waves
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what happens when proportion goes wrong! |
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maintaining proportion betweeen parts of the body |
One's ability to connect different components mainly rests on his ability to observe and that showcased with good proportion.One of the main factors in a painting that can cause it to look from a real life portait to a cartoon or maybe even a retard's doodle on paper!(i know...its pretty sad when that happens) |
Emphasis
Grouping of different objects within a frame

Unity
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Van Gogh's Starry |
Isolation

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